While we’re working hard on putting Sutori together, we do need to have a few distractions now and then. So, on the fun side of things, we’ve used the always popular Cafepress.com to create a couple of t-shirts:
Available in Ringer and Baby Doll.
If you see someone wearing them, they might be on the Sutori team, so say hi and share your story.
Updated: I’ve removed the www. from the back of the tshirt. “www.” at the front of a URL is, like, so Web 1.0.
3 comments May 30th, 2006
The concept of “goodwill” is central to Sutori.
The idea is that each story you post will contain a certain level of goodwill towards the brand, product or company you’re writing about. Somewhere between “I think I’m in love” on one end and “I am foaming at the mouth and livid with rage” on the other.
So when you post a story on Sutori, you’ll be able to assign it a level of goodwill using a neat-o slider thingee that looks something like this.
And you’ll also be able to associate your story with a particular company, which then rolls the score you’ve assigned into an aggregate score that a the sums up the level of love the entire Sutori community is feeling towards that company.
Here’s the part I love: these aggregated scores will then be displayed on a single page that visually maps the relative goodwill rankings of all every company Sutori members have written about.
The idea of this “goodwill meter” is to make it easy for companies to listen to Sutori members. It distils everyone’s stories into a single, digestible bit of data that quickly lets companies know how there doing.
And of course once that gets their attention it’s easy for them to dig a little deeper and read the stories behind the score.
3 comments May 26th, 2006
Big thanks to Tara, Michael and Benjamin for posting about and linking to Sutori!
2 comments May 26th, 2006
So why are we calling it Sutori? As you might imagine, there’s a story behind it — lots of stories actually:
The site we’re building is all about stories and we wanted its name to reflect that. The word “sutori” is a phoentical translation of the word “story” into Japanese (although we took the liberty of removing a dash from the original su-tori).
Why Japanese? Well . . . why not?
3 comments May 23rd, 2006
I’m a simple guy with simple needs and a shamefully short attention span.
I love learning new things, but I love it even more when what I’m learning can be summed up in “three easy steps”. So here’s my attempt at doing just that and explaining what you’ll be able to do on Sutori:
Add comment May 18th, 2006
You may have noticed the words “founded and sponsored by Blast Radius” on the teaser page at sutori.com (although it’s admittedly a little faint and hard to read at the moment).
If you’ve never heard of Blast Radius, this may not mean a lot. But if you have, you may be wondering what a we’re doing building something like Sutori — in other words, something not driven by or created for a specific client. Allow me to explain:
At Blast Radius, we help companies get closer to their customers by creating experiences (mostly delivered online) that hopefully meet the real needs of real people.
We believe that customers now hold the reins of power. And we think most companies need to work on their listening skills.
Because ultimately the meaning and value of their products and their brand is not determined by engineers, designers or marketers, but by customers—based on their own experiences.
Sutori was conceived and developed by a small team of Blast Radius employees who wanted to turn these ideas into something real. We told the powers that be what we wanted to do and, bless ‘em, they told us to go ahead and do it.
So that’s what we’re doing.
We’re developing Sutori in an effort to bridge the gap between companies and the customers they exist to serve.
For customers, we hope it will offer a chance to make your voice heard, to tell your stories, to connect with others and assert your collective power.
And for companies we hope it’s a chance to listen and learn.
Add comment May 16th, 2006
We’ve been throwing ideas around about what Sutori is, what it should do, and even more importantly, what it should look like. What can we say, we’re visual people. We’ve started cranking out the ‘mocks’ for Sutori, and we thought we’d share the first of these with you.
With out futher ado, here is our (current) cut at what it would mean to browse stories in Sutori. (Click for the full shot)
Add comment May 15th, 2006
Three of the members of the Sutori team - john, jordan and jeff - (the three js?) are at the mesh conference this week. We’re walking around with Blast name tags on, so if you see us, and want to know more about Sutori, come talk to us!
1 comment May 15th, 2006
We created this blog to keep anyone who’s interested enough to read it (in other words, you) connected to everything that’s going on in the Sutori universe.
If you feel like that’s a little vague, here’s an overview of what you will and won’t see here.
THIS BLOG WILL FEATURE:
THIS BLOG WILL NOT FEATURE:
1 comment May 12th, 2006
We’re building something we’re proud of and we’re dying to tell the world about it, so here’s a speed dating-style introduction to Sutori to get things started:
Name:
Sutori
Sign:
Gemini
Reason for existence:
To give today’s web-powered customers a stronger voice
Recipe:
Take the existing customer reviews site model—basically a pile of static reviews that just sort of sit there—and add a pulse. In other words, lots of fun ways to participate, connect and ultimately make a difference.
Driving philosophy:
Build it, put users in charge and get out of the way.
Add comment May 11th, 2006
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