sutori

Sutori and Blast Radius

May 16th, 2006

You may have noticed the words “founded and sponsored by Blast Radius” on the teaser page at sutori.com (although it’s admittedly a little faint and hard to read at the moment).

If you’ve never heard of Blast Radius, this may not mean a lot. But if you have, you may be wondering what a we’re doing building something like Sutori — in other words, something not driven by or created for a specific client. Allow me to explain:

At Blast Radius, we help companies get closer to their customers by creating experiences (mostly delivered online) that hopefully meet the real needs of real people.

We believe that customers now hold the reins of power. And we think most companies need to work on their listening skills.

Because ultimately the meaning and value of their products and their brand is not determined by engineers, designers or marketers, but by customers—based on their own experiences.

Sutori was conceived and developed by a small team of Blast Radius employees who wanted to turn these ideas into something real. We told the powers that be what we wanted to do and, bless ‘em, they told us to go ahead and do it.

So that’s what we’re doing.

We’re developing Sutori in an effort to bridge the gap between companies and the customers they exist to serve.

For customers, we hope it will offer a chance to make your voice heard, to tell your stories, to connect with others and assert your collective power.
And for companies we hope it’s a chance to listen and learn.

Entry Filed under: sutori