Goodwill
The concept of “goodwill” is central to Sutori.
The idea is that each story you post will contain a certain level of goodwill towards the brand, product or company you’re writing about. Somewhere between “I think I’m in love” on one end and “I am foaming at the mouth and livid with rage” on the other.
So when you post a story on Sutori, you’ll be able to assign it a level of goodwill using a neat-o slider thingee that looks something like this.
And you’ll also be able to associate your story with a particular company, which then rolls the score you’ve assigned into an aggregate score that a the sums up the level of love the entire Sutori community is feeling towards that company.
Here’s the part I love: these aggregated scores will then be displayed on a single page that visually maps the relative goodwill rankings of all every company Sutori members have written about.
The idea of this “goodwill meter” is to make it easy for companies to listen to Sutori members. It distils everyone’s stories into a single, digestible bit of data that quickly lets companies know how there doing.
And of course once that gets their attention it’s easy for them to dig a little deeper and read the stories behind the score.
3 comments May 26th, 2006