There’s an interesting article over at Guardian Unlimited about how big companies are beginning to listen to bloggers and other sources of online buzz. My favorite quote comes from Max Kalehoff of Nielsen BuzzMetrics:
“Most Fortune 1000 companies are not of the cultural mindset where they talk directly to their customers . . . They’ve built so many walls and silos that they’ve lost that direct communication.”
Walls and silos.
The goal of Sutori is to make is to weaken those walls and silos and open up direct communication again. More talking on listening on both sides of the wall . . . for the benefit of everyone involved.
September 19th, 2006
Yep, we’ve got ourselves a badge. Slip a simple line of javascript code into any web page and . . . voila! A handy little badge displaying your stories.
Here’s what mine looks like in the sidebar or my personal blog:
This is just a first iteration. It’s pretty basic and comes in one flavour only–one that I should point out is best viewed on pages with a light background (black text).
Stay tuned for a new version with more bells, whistles and options in the coming weeks.
To get your badge, log into Sutori and make your way to Your Stories > Display your stories on your website.
September 7th, 2006
PR wunderkind Tristan Roy has published a longish piece on Sutori at his site, Techfoolery. I love that name! Thanks Tristan.
September 5th, 2006