Archive for October, 2006

Products vs. experiences

People ask me all the time how Sutori is different from customer review sites like Epinions or some of the more interesting newcomers like Stylehive or ThisNext.

We Sutori-heads are big fans of peer-to-peer reviews in general (customer power! right on!) and those last two sites in particular, but there are some big differences between them and Sutori.

Perhaps the biggest of these differences can be boiled down to the title of this post: products vs. experiences.

Now of course, finding the best products is a vital part of life as customer. But it’s only one part. There are so many other aspects of the overall experience that make us happy or unhappy customers.

In other words, it’s often more about HOW someone sells you something than WHAT they actually sell you.

Think of your own life. Think of the last three or four times you opened up your wallet. What left the biggest impression? Was it the thing you were paying for or something else?

Now quick . . . hold that thought and go post a story!

Add comment October 12th, 2006

New feature . . . official company responses

The ultimate aim of Sutori is for stories from real customers to reach the ears of the companies those stories are about. And for that connection to to ultimately lead to some sort of positive change (problems solved, better policies, better products etc.).
With this in mind, we’ve added a new feature that allows companies to post and official response to any story. These responses are similar to comments, except they will be clearly marked as officially coming from the company involved.

Here’s how it works.

Beneath each story and above the comments, we’ve added this . . .

Click on the link text (”I am authorized . . .”) and we’ll ask you a few questions so we can confirm that you are who you say you are.

Once that application is received and your identification is confirmed, you’ll be able to post a response right there on the story page.

Simple as that.

So . . . who’ll be the first company to join the conversation?

Add comment October 4th, 2006