sutori

The side effects of brand schizophrenia

January 18th, 2007

 Click the image to watch the video.

This very funny video tidbit from Stephen Colbert raises some interesting questions that are relevant to Sutori.

• What happens to the good or ill will you feel towards a brand when that brand changes its name?Does a rose by any other name smell as sweet–or stink as bad, as the case may be?
• Can a new name wipe the slate clean and help you forget old grudges and bad experiences?
• And what about the reverse? Can a new name undo of the goodwill that name has earned in your mind and force the company to prove itself all over again?

So how about it? How have name changes, mergers, acquisitions etc. affected your perception of the companies in your life?

Entry Filed under: sutori, brands